A cash-generating product that doubles as a miniature "billboard" in your customer's wallet. Card balances decline as the card is used encouraging repeat visits and limiting cash refunds

Generate cash flow
Increase impulse sales.
Bring in new customers
Create breakage profit non-redeemed gift cards
Usually provided at no-net cost

Some Facts:

On the receiving end, 53% of those who have redeemed cards said often or always they spend more than the gift value, most likely in two store visits. [Packaged Facts report, Jan. 23, 2008]
On average, a customer leaves behind $1.25 on a gift card. Consumer Reports magazine estimates that $972 million on gift cards from 2005 still haven’t been used.

Gift Cards have become an important part of most American's lives - more than 50% of Americans either gave or received a prepaid gift card last year. Gift cards have also become a steady revenue generator for Retailers.

Cards Generate Cash Flow:
Cards create instant revenue
Plastic Verses Paper Certificates are:
Easier to use
Better looking
Create free advertising (stay in customer’s wallet)
Offer easier tracking capabilities
Reduce loss from returns…offer a gift card refund instead!

Cards create impulse sales…

Create unplanned purchases
Provide counter displays
Produce packaging that stands out
Capitalize on in-store opportunities
Bring back existing customers

…And bring in new customers!

Consumers can give as gifts to:
Co-workers
Friends
Family
Holidays
Generate word of mouth advertising
Reach new marketplaces

Cards may produce breakage revenue…

Increase revenue with no additional inventory purchase
14-19% value never gets used!
Generate more revenue through unredeemed cards that are:
Lost
Forgotten

…And increase customer loyalty!

Give gift cards as an incentive for your customers to return. They can use them as:
Rewards
Discounts
Loyalty cards
Create long-term relationships
Get your customers to redeem points for gift cards

There are dozens of ways to use cards to build your business…

Pre-load card for $5-$10
Reward loyal customers
Mail them out to customers
Pass out as promotional items

…And cards in wallets means increased loyalty!

Customers look at their wallet 3-4 times a day
Powerful advertising
Better than magnets or coupons
Customers redeem points for dollars

You could develop a card on your own for $1,000’s…

Cost of artwork
Cost of production
Cost of software
Cost of equipment
Cost of installation
Cost of tracking/reporting

…Or use Direct Connect’s all-inclusive, low-cost solution with no up-front costs!

Cards
Set up and design
Promotional material
Reporting and tracking
Equipment
Installation and training
On-going support